ChipsAway benefits MORE TH>N ever! - October 2008
The world's leading SMART repair franchise, ChipsAway International, has secured a deal that looks set to bring in MORETH>N ever customers for it's franchisees!
ChipsAway has agreed to offer cosmetic repairs to minor car paintwork damage to the 9,000 employees of the insurance giant and will enjoy national exposure on the company's MORE4ME website, promoting the ChipsAway brand and service to over a million MORETH>N customers in the first three months.
Further plans include marketing ChipAway directly to MORETH>N business customers through targeted mailings next year, reaching an estimated 50,000 new customers. All leads generated will be passed to ChipsAway's 350+ strong nationwide franchise network.
Commenting on the contract, ChipsAway CEO Lloyd Evans said, "This is a real triumph for ChipsAway and great news for our franchisees. MORETH>N is one of the UK's leading insurance companies with a massive customer base and a progressive approach to marketing. There is a natural link between car insurance and our services - ChipsAway technology enables franchisees to repair minor damage to car paintwork in a fraction of the time, for about half the cost of a traditional body shop - and we anticipate strong response to this initiative."
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